New Product Launches

Launching new products is a very important part of the product development cycle. You have probably done all the market research before you started the product development life cycle. You know that your market is out there and you must let that market know about your product.

Obviously you will be marketing and advertising your product. You may be featuring it on your website and advertising it in the media and trade magazines. A new product launch with the right kind of publicity will add value to these factors by giving your new product the initial marketplace boost it requires.

Managing Successful New Product Launches

One of the first things to consider is where the launch is to take place. If you are launching a new beer or drink you probably don't want to be doing this in the business district of a city. It would be best in a large hotel or exhibition centre. You may also want to consider using premises that may use the product you are launching. For example if you are launching a new drink aimed at young people you may want to consider using a trendy, well known pub or disco.

Product Launch Venues

At the Neil Drover Agency we can help you find and book a suitable venue for your product launch. When we have done so we can organise everything from canopies to canapes, from entertainers to "enter here" signs. Our promotions team are well trained in product launches and they will be ready to ensure that your new product is launched successfully gaining maximum publicity. You can also try this Google search to see what typical venues are available.

Our Promotions and Product Launch Team

Looks, personality and brains, the Neil Drover promotions team has it all!

promotion people at product launch By the day or by the hour, add to your sales or customer service teams with our promotional people who will look good, represent you well and take a genuine interest in you and your company.

We can provide beautiful personality girls dressed in black cocktail/evening dresses with a huge smile and personality to match.

These girls have become the trade mark of the Neil Drover promotions team. Our models (male and female) and promotion girls are also excellent for meeting, greeting and raising money from raffles and auctions at balls, sports nights, dances and tribute dinners.

Obviously we can also book suitable entertainers of your choice for the launch but we can also arrange celebrity appearances, which can guarantee press publicity.

In essence we are your "one stop shop" for product launches. Be assured that we can organise everything related to new product launches for your company or organisation.

For more information call 0845 062 3377
The Neil Drover Agency
Event House, 437 Crow Road
Glasgow, UK G11 7DZ

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